In a green binki, Salma Hayek exudes elegance.
While the identity of the person in the coffee cup costume is a mystery, consumers can enter a guess on Kahlúa’s Instagram or website for the chance to win a gift from the two brands. The person in the cup will will be revealed as part of the tie-up with Bravo’s “Watch What Happens Live.”
Dunkin’ Munchkins also appear in the spot and are being promoted as the perfect pairing for the liqueur.
A pop-up event hosted at Grand Central Terminal’s Graybar Passage on Oct. 21 allowed consumers ages 21 and older to try the drink with the donut-hole treat.
This isn’t Dunkin’s first foray into alcohol. The brand in 2023 released a line of spiked iced teas and coffees known as Dunkin’ Spiked.
The launch of the spiked and co-branded products aligns with shifting trends in coffee consumption among younger consumers, who typically look for speciality and crafted drinks.
Pernod Ricard has seen a slow start to its 2026 fiscal year, leading to a 14.3% sales decline, according to an earnings report.
In the U.S., sales declined 16%, largely due to a subdued market and inventory adjustments. However, many core brands, including Kahlúa, continue to outperform other products in its category.
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